著名的LogoLounge网站每年将数以万计的logo设计作品进行分类整理，按趋势来进行研究。从2003年起已经连续十二年发布了“Logo设计趋势报告”，其作者Bill Gardner（比尔•加德纳，LogoLounge网站的创始人）在报告中写道：“报告的目的是与您分享，而不是告诉您应该怎样做。很多情况下，新一年的某个趋势很可能是之前趋势报告中已经鉴识出的某个方向的附属分支。相信该领域的产品也是良性进化周期的一部分。”

 

 

也许这些报告最大的价值，在于让设计师们能够勾勒出某些风格、概念和作品的发展轨道。只要能鉴别出设计进化的其中一环，想预测紧接着下一步设计什么就变得简单多了。希望通过浏览这十二年间所有Logo设计趋势报告，经过个人的解读和思考，这些记载的资料和趋势或许会激发您设计出一个全新的出色的logo。

 

2014年Logo设计趋势

 

 

趋势一：Mono Crest单色装饰线条

 

 

 

趋势二：Letter Stacks 印刷字体排列

 

 

 

趋势三：Hand Type 手绘插画字体

 

 

 

趋势四：Dazzle 若隐若现字体。

 

 

 

趋势五：FlatFacets 扁平切面立体

 

 

 

趋势六：Geo Wires 参数地理线条

 

 

 

趋势七：TransMenagerie 渐变动物形态

 

 

 

趋势八：Waves 无线波浪线条

 

 

 

趋势九：Hexagons 完美的六边形

 

 

 

趋势十：Geography 地理图形轮廓

 

 

 

趋势十一：Pompons 球形线条交叉

 

 

 

趋势十二：Knit 编织图案线条

 

 

 

趋势十三：States 象征国家形态

 

 

 

趋势十四：Links 数字链接符号

 

 

 

趋势十五：MotionLines 运动线条趋势

 

 

 

 

2013年Logo设计趋势

 

 

趋势一：Here 在此处

 

 

 

趋势二：Crossed 交叉

 

 

 

趋势三：Wave 波动

 

 

 

趋势四：Molecules 分子

 

 

 

趋势五：NatureMarks 自然纹路

 

 

 

趋势六：Membrane 细胞膜

 

 

 

趋势七：Formula 配方

 

 

 

趋势八：Bracketing括号

 

 

 

趋势九：Eyelet 绕圈

 

 

 

趋势十：Slash 斜线

 

 

 

趋势十一：Written 文字

 

 

 

趋势十二：LineCraft 简笔画

 

趋势十三：Badges 徽章

 

 

 

趋势十四：Banners 横幅

 

 

 

趋势十五：Monograms花体字

 

 

 

2012年Logo设计趋势

 

 

趋势一：IconClusters图标组合

 

 

 

趋势二：TransparentLinks 透明叠加

 

 

 

趋势三：Watercolour水彩

 

 

 

趋势四：PotatoChip薯片

 

 

 

趋势五：Anaglyphs 色彩浮雕

 

 

 

趋势六：SelectiveFocus 虚实结合

 

 

 

趋势七：Woven 编织

 

 

 

趋势八：Twined 缠绕

 

 

 

趋势九：Sprout萌芽

 

 

 

趋势十：Peel 贴纸

 

 

 

趋势十一：SphereCarving球面雕刻

 

 

 

趋势十二：Apps 应用程序

 

 

 

趋势十三：Tessellation棋盘图案

 

 

 

趋势十四：ArcTwists 弧线扭曲

 

 

 

趋势十五：CousinSeries 多元系列

 

 

 

2011年Logo设计趋势

 

 

趋势一：Gradients 渐变

1. Rylander Design, Baker Ave

2. Pixonal, Stallion

3. Signifly, Plesso

4. Chermayeff & Geismar Inc., Women’sTennis Association

 

 

 

趋势二：Juvi 卡通化

1. Design Ranch, Target

2. Schakalwal Design Studio, Musiq Launch

3. Vectory Belle, Box of Cravings

4. Tad Carpenter, Yummo Yogurt andSmoothies

 

 

 

趋势三：Vibrate 颤动

1. Cricket Design Works, Momentum

2. PUSH Branding and Design, BlurMediaWorks

3. Corporate Movement, Waterfunk LLC

4. Judson Design, Cradle Robbers

 

 

 

趋势四：O

1. Chermayeff & Geismar Inc.,Conservation International

2. 1310 Studios, Orange Product Design

3. Today, Quantumize

4. Sparc, Inc., Standing O

 

 

 

趋势五：Earth 地球

1. United by Design, Earthmedia

2. Blackboard, green park play school

3. Mattson Creative, Discovery Channel

4. Troyca – Visual Solutions GmbH, Troyca

 

 

 

趋势六：Monoline 单线条

1. Vistaprint, Vistaprint

2. FCB Durban, Oubaai

3. RDQLUS Creative, Expeditiously Delicious

4. Sommese Design, Dantes Restaurants

 

 

 

趋势七：Series 系列

A) GardnerDesign, College Hill Neighborhood Association

B) Hulsbosch, Woolworths Limited

C) Sunday Lounge, Weathervane Farm

D) Sebastiany Branding & Design,Softway

 

 

 

趋势八：Brown 棕色

1. 1310 Studios, Small Hands Big Art

2. Gerren Lamson, NONA

3. Defteling Design, Candywinkel

4. Odney, MBT’s

 

 

 

趋势九：Dandruff “皮屑”

1. Helius Creative Advertising,GearSwap.com

2. Gardner Design, Pauline Reese &Blake Behrns

3. Carol Gravelle Graphic Design, LosPadres ForestWatch

4. Pierpoint Design + Branding, Rep Cafe

 

 

 

趋势十：Concentric同轴心

1. Notamedia, gogol.tv

2. Sommese Design, State College StateTheatre

3. Clover Creative Group, LLC, CLOVR MediaInc.

4. Vectory Belle, Web Application

 

 

 

趋势十一：Loopys 线圈

1. Noetic Brands, Green Bills

2. Shawn Wideman, Vida Church

3. petervasvari.com, ACTUART

4. Kraftwerk Design Inc., Terravant WineCompany

 

 

 

趋势十二：Banded 丝带

1. BrandBerry, Artive

2. Higher, Voscast

3. Dickerson, Healing Touch

4. Frog Design, Microsoft Word

 

趋势十三：Comma 逗号

1. FutureBrand BC&H, Grupo Boticário

2. Karl Design Vienna, Bertha Benz Challenge

3. BrandBerry, Olive

4. Baris Atiker, Euroclean

 

 

 

趋势十四：Buckys 巴基球

1. Siren Design, Berkeley Estates

2. Vladimir Isaev, Telecom trade company

3. Dee Duncan, Razorfish

4. Publicity Upstream, Nouveaux Marches deFrance

 

 

 

趋势十五：Fruit 水果

1. Strange Ideas, Hunger Free HeartlandFoundation

2. Iconologic, MS&L Worldwide

3. RJ Thompson, H.J. Heinz Company

4. Denis Aristov, KS-Stroy

 

 

 

2010年Logo设计趋势

趋势一：Cubist 立体

1.Iconologic, US Virgin Islands

2.Z&G, Brandogolik

3.GardnerDesign, Graphic Impressions

4.Andrei Bilan, Kubis

 

 

 

趋势二：Spores 绽放

1. MYDE, Smart Communication Technologies

2.KITA International | Visual Playground,KITA

3.eamless Creative, 1025 Photography

4.BrandBerry, Anvexa

 

 

 

趋势三：Ghosts 幻影

1.Julian Peck, Futbol California

2.Iconologic,AmericaNatural Gas Alliance

3.Supersoon Good Design, Swiss HeatTransfer Technology

4.Strange Ideas, Shadow Farm

 

 

 

趋势四：Tendrils 蜿蜒

1.Derrick Mitchell Design, LLC, Easthaven Baptist Church

2.RawType, Jacob Well

3.Sabingrafik, Inc., Rosenblum Cellars

4.Dale Harris, Blank Expression

 

 

 

趋势五：Shift 重叠

1.Asta form,Sheriff Studio

2.Go Welsh,Penn StateArchitecture

3.Effusion CreativeSolutions,musicplace.com

4.Liska+Associates CommunicationDesign,Becker and Becker

 

 

 

趋势六：Parts 零碎

1.Kuznetsov Evgeniy, Russian Team

2.Ten:pm Media, Advanced Armament Corp.

3.Chris Rooney Illustration/Design, Ramsell

4.Hand dizajn studio, Diving Club Big White

 

 

 

趋势七：Pixel 像素

1.Eight a.m. Brand Design , C2 MEDICAL SPA

2.Eightday Studio, Antioch Community ChurchNorman Corp

3.Gyula Nemeth, HD City

4.Andrei D. Popa, City Tower

 

 

 

趋势八：Hexahedron六面体

1.Doyle Partners, The Cooper Union

2.Kristin Spix Design, Phelps Stokes.

3.Tom Hughes Design, Zink, Inc.

4.Adstract Art, Civiquip Industries

 

 

 

趋势九：Dust 尘土

1.RedBrand, Atmosphere Design House

2.Strange Ideas, Galaxy Garden

3.Tannehill Design, GSL Fine Lithographers

4.Identra, Cognida

 

 

 

趋势十：Peepshow 叠韵

1.Iconologic, The Coca-Cola Company

2.Dalius Stuoka, Trava

3.Wizemark, MonkVibe

4.X3 Studios, Media IQ

 

 

 

趋势十一：Festoon 彩色流苏

1. BrandBerry, TravelWorld.su

2. Burocratik - Design, Leite & Leite

3. Factor Tres, Gaby Luna

4. Rpd Design, Osorio City Hall

 

 

 

趋势十二：Stains 染色

1. Paradox Box,Rinat Tuhvatullin

2. Suprematika,the backpack online shop

3. Demographic Inc.,Blood Brothers

4. Burton(Snowboards) Corp., BurtonSnowboards

 

 

 

趋势十三：Burst 爆破

1. Sakideamsheni, Expo Georgia

2. Latinbrand, La Quinta

3. BrandBerry, 1945-2010

4. Porkka & Kuutsa Oy, Logistigo Oy

 

 

 

趋势十四：Wallpaper壁纸

 

1. Nectar Graphics, Mes Amies, LadiesFineries

2. Koodoz Design, Tullamore Estate

3. Dirty Design, Nectar Homes

4. Kreativer Kopf, Schoen und Wider Druck

 

 

 

趋势十五：Box-Up 装箱

 

1. Schwartzrock Graphic Arts, Pugleasa

2. Sudduth Design Co., Wilmington-Gordon

3. Fargo Design Co., Inc., Jackson Trading Co.

4. Sigg Design, Swiss International Hotels

 

 

 

2009年Logo设计趋势

 

 

趋势一：PhotoFill 图形填充

1. El Paso, Galeria de Comunicacion, Lazar Greenhouses

2. TOKY Branding+Design, The PulitzerFoundation for the Arts

3. APSITS, DIESEL

 

 

趋势二：Concealed 隐蔽的图形

1. Calacampania Studios, Calagraphic Design

2. Duffy & Partners, Gander Mountain

3. The Bradfor Lawton Design Group, REOC

 

 

趋势三：VariDot 点阵式

1. Alin Golfitescu, www.humanware360.com

2. Thread Design, Head Count Asia

3. Blue Sky Design, International FilterSolutions

 

 

趋势四：CandyStripe 糖果色条纹

1. ORFIK DESIGN, DVA SA

2. Liquid Pixel Studio, DelectableChocolate

3. juancazu, camara de comercio de bogota

 

 

趋势五：Texting 字体

1. Chris Rooney Illustration/Design,Heavenly Ski Resort

2. Bryan Cooper Design, Tulsa Glassblowing Studio

3.Sussner Design Company, saint barts

 

 

趋势六：Encrust 填充

1. Mattson Creative, Career ArtistManagement

2. cogu design, Yvonne Coutinho

3. Graphics & Designing Inc., MTK

 

 

趋势七：Monolgue 连续的文字

1. Airside, Airplot

2. Wolff Olins, Macmillan Cancer Support

3. Base, Greene Hill Food Co-op

 

 

趋势八：Doily 茧型装饰

1. Iperdesign, Inc., splurge dessert

2. R&R Partners, Harrah's

3. Diagram, Eligiuz

 

 

趋势九：Flip Flop 轴点旋转

1. MINE, Scheyer/SF

2. Pearson Education Ltd, Pearson Education

3. NOT A CANNED HAM, Graco

 

 

趋势十：Mosaic 彩色马赛克

1. Team Y&R, Khalid Bin Haider Group

2. Kommunikation & Design, GartenweltManz

3. dache, webmynd

 

 

趋势十一：Sequential序贯式排列

1. GardnerDesign, BiTemp

2. RedBrand, LexPro

3. metaforma design, RACE research for analternative and clean energy

 

 

趋势十二：Recycle 可持续理念

1. rylander design, Refabric, Inc.

2. Tyme Inc., Office Depot

3. BrandBerry, non-commercial

 

 

趋势十三：Dandelion 蒲公英样式

1. Ulyanov Denis, linkeeper

2. RedBrand, Barberschool

3. LaMonica Design, MorningstarCommunications

 

 

趋势十四：Circulate环状变化

1. Porkka & Kuutsa Oy, Central Union of Agricultural Producers & ForestOwners

2. FutureBrand, MasterCard Worldwide

3. Moving Brands, Mindshare

趋势十五：Gossamer 薄纱

1. Michael Freimuth Creative, ToneAnimation, LLC.

2. Roy Smith Design, Hooke Laboratories

3. Roman Kotikov, Soft cafe

 

 

 

2008年Logo设计趋势

 

 

趋势一：Supernova 超星体

1. Jerry Kuyper for LodgeNet

2. Gabi Toth for Halo Consulting

3. Crave Inc. for IQ Beverage Group

 

 

趋势二：Fine Line 优美线条

1. Louis Fili for The Mermaid Inn

2. Hula + Hula for Cartoon NetworkLainamerica

3. Unit for Artists for Peace

 

 

趋势三：FoldOver 折叠及叠影

1. PMKFA for Yes King

2. GardnerDesign for LibertyCapital

3. A3 Design for Urban Architectural Group

 

 

趋势四：GlobalExpansion 扩展的球体

1. Lippincott for XOHM

2. Cato Purnell Partners for Dubai International

3. Futurebrand BC&H for Transpiratininga

 

 

趋势五：Loops 环状物

1. Lippincott for IBM & Freescale

2. Angelini Design for PeugeotInternational

3. Miriello Grafico, Inc. for Qualcomm

 

 

趋势六：Jawbreakers硬球糖　

1. Form for Dazed & Confused/Topshop

2. MacLaren McCann Calgary for Telphonic

3. Volatile for Antidote

 

 

趋势七：Strobe 滤波图形

1. Interbrand for Nikon

2. Moving Brands for Nokia Siemens Networks

3. Lippincott for UMW

 

 

趋势八：Nimbus 光轮

1. GardnerDesign for Catalyst

2. Glitschka Studios for Proctor &Gamble

3. Circulodiseno, SC fr New Venturees

 

 

趋势九：Stitch 编织纹理

1. The Woodbine Agency for Lamp

2. tenn_do_ten for chico

3. The Pink Pear Design Company for Rummage

 

 

趋势十：Colorblind色斑

 

 

趋势十一：Amoeba 变形虫体

1. Tactix Creative for DJ Eddie Amador

2. Double Brand for Poza Showroom

3. Mola for EDP

 

 

趋势十二：Facets 晶面(体)

1. Kitsh for Clay Saphire

2. Thomas Manss & Company for VCCPerfect Pictures

3. GardnerDesign for Lavish

 

 

趋势十三：Doodles 涂鸦

1. Steve's Portfolio forwww.thehurricaneposterproject.com

2. Stubborn Sideburns for Hipposchemes

3. Fifth Letter for Shawn Lynch

 

 

趋势十四：Flourish 花体字

1. Lucero Design for Project 240 Apparel

2. United* for Bar Carrera NY

3. Team ManilaGraphic Design Studio for Neu Media

 

 

趋势十五：Fibrous 纤维状

1. Guillermo Brea & Associates forArgentina

2. Najlon for Town RIJEKA

3. Mattson Creative for The Collective

 

 

 

2007年Logo设计趋势

 

 

趋势一：Dos Helix 密度螺旋

1. lwdgraphics for Chillosophy

2. Sumo for Science City

3. Demasi Jones for RCRH

 

 

趋势二：RubberBands 摩擦索线

1. Koch Creative Group for MBM Study 5

2. Substrate for Zilo

3. Grafikonline for Guba

 

 

趋势三：Radiance 光辉

1. Cato Purnell Partners for SkywestAirlines

2. GardnerDesign for The Center

3. LandDesign for Sunhaven

 

 

趋势四：Eco Smart 简洁象征

1. GardnerDesign for Dandurand

2. Ulrichpinciotti Design Group forResources for Healthy Living

3. Eggnerd for Greenhill Academy

 

 

趋势五：Lit 光照

1. Zed+Zed+Eye Creative Communications forEbert Pool Construction

2. FutureBrand for Pure Tasmania

3. Sebastiany Branding for Cafao Lar

 

 

趋势六：PseudoCrest 仿造徽章

1. Office for Independent Studies/Target

2. Reaves Design for JCPenny Nation

3. Miles Design for 12 Gauge Wakeskates

 

 

趋势七：UrbanVinyl 城市化学

 

1. San Markos for webpublica

2. Innfusion Studios for Innfusor

3. Glitschka Studios for Fire Squad

 

 

趋势八：Hubs 集线器

 

1. Selikoff+Co for Pomology

2. Starlight Studio for RM Custom Creations

3. Brent Leland Design for Haciendo

 

 

趋势九：DescendingDots 渐变圆点

1. Ardoise Design for Raymond Engineering

2. Aron Creative for Springboard

3. Glitschka Studios for Windows Gaming

 

 

趋势十：Flora 植物系

1. Shift Design for Charme

2. Doug Beatty for Art for Aid

3. GardnerDesign for Holly Root Massage

 

 

趋势十一：Half 不完全

1.Design Firm: Fresh Oil Client: Spats LogoConcept

2.Design Firm: Thomas Manss & CompanyClient: Cutcost.com

3. Design Firm: Meme Design Client: Edge

 

 

趋势十二：Overlap 重叠

1. Fitting Group for i-Squared

2. Cacao Design for Renza Morello

3. Matthew Schwart Design Studio for AgencyAccess

 

 

趋势十三：3D

1. Wolff Olins for djuice

2. Miles Newlyn for B

3. GrafikOnline for Aramova

 

 

趋势十四：OpticaLine线条排列

1. MINE for Paradox

2. Face for Institute of CancerTherapeutics

3. JDK Design for Zune

 

 

趋势十五：Ribbons　缎带

1. Seamer Design for Motek Trading

2. Ty Wilkins for Tulsa AIDS Walk

3. Square One for Cinema Fighting Cancer

 

 

 

2006年Logo设计趋势

 

 

趋势一：Blankets 毯子

1. Chimera Design for Aquacon

2. SD Graphic Design for Crabtree Lane Studio

3. Gabi Toth for Chequered Flag Limited

 

 

趋势二：Blenders 搅拌

1. Brandia for Galp Energia

2. Shift Design for BP 75 Years

3. Brandia for Ola

 

 

趋势三：Buttons 按钮

1. Wolff Olins for Beeline

2. DDB for Dell

3.AmericaOnline Design for AOL Web Properties

 

 

趋势四：Dot Fuzz 点模糊

 

1. Strategy Studio for Dub Rogers Photography

2. Studio GT&P for AJ Mobilita' Srl

3. Chimera Design for Tennis Victoria

 

 

趋势五：Orbs 球状

1. Apple Design for .Mac

2. Brandia for Sporting Clube de Portugal

3. Brandia for Lusomundo Premium

 

 

趋势六：Dry Brush 干笔(皴)法

1. M3 Advertising Design for Osaka Sushi

2. Kendall Ross for Precept Brands

3. Cheri Gearhart Graphic Design forSarah's

 

 

趋势七：Embellish 雕饰

1. Howerton+White Interactive for Buffalo Saints

2. The FloresShop for Gridlock Paintball Team

3. Hammerpress for The Darling Room

 

 

趋势八：Splat 泼溅

1. HesseDesign for 2006 FIFA Worldcup

2. Edward Allen for World Uncorked

3. KOESTER Design for Q ink

趋势九：Glow 炽热

1. Sockeye Creative for ieLogic

2. Kaimere for Fairmont Hotels

3. Felixsockwell.com for Firefly

 

 

趋势十：Transparent3D 透明三维

1. Brandient for Europharm

2. Strange Ideas for Oceania

3. GardnerDesign for MVP Architecture

 

 

趋势十一：Overlays 遮盖

1. Iconologic for 2006 Winter Olympic Games

2. Brandia for TAPPortugal

3. Tanagram Partners for Davidson Oil

 

 

趋势十二：Filigree 掐丝

1. GardnerDesign for RelianzBank

2. UNO for Minneaplois

3. Cato Purnell Partners for Bank West

 

 

趋势十三：PostApocalyptic

1. Wolff Olins and Rufus Leonard for BT

2. Cato Purnell Partners for Bank Direct

3. Brandia for INAS-FID

 

 

趋势十四：Vivid 鲜亮

1. Gabi Toth for Villa Schneider

2. FutureBrand for Wines ofChile

3. Cato Purnell Partners for BenQ

 

 

趋势十五：Scribbles涂鸦

1. AKOFA Creative for Conquest Recordings

2. Planet Propaganda for Double Dutch

3. Edward Allen for Revolve Motion

 

 

 

2005年Logo设计趋势

 

 

趋势一：FollyStars 可爱星形

1. Goldfinger C.S. Hothouse Inc. for LaCaixa

2. Desgrippes Gobé for Travelocity

3. Landor and Assosiates for ApriaHealthcare

 

 

趋势二：Amalgams 混合

 

1. Wolff Olins/Miles Newlyn for Unilever

2. Chermayeff & Geismar, Inc. for Tennessee Aquarium

3. Insight Design for Richard Lynn's ShoeMarket

 

 

趋势三：Blow Out 爆裂/迸发

1. FutureBrand Australia for BrandAustralia

2. GardnerDesign for Viziworx Enhanced Television

3. Cato Purnell Partners for Terry WhiteChemists

 

 

趋势四：CMYK

1. Wolken communica for Bellevue Art Museum

2. Cato Purnell Partners for Infratil

3. Braue; Branding & Corporate Designfor Druckhaus Wüst

 

 

趋势五：Flames 火焰

1. Davidson Design for Target

2. Fernandez Design for Global Chaos

3. Luce Beaulieu for Le Poulet Grillé

 

 

趋势六：WickerBalls 条状球

1. A & Company for Total

2. Carbone Smolan Agency for Assurant

3. Landor and Associates fopr Pepsico

 

 

趋势七：Weaves 编织

1. Lippincott Mercer for The Bank of New York Traffic SafetyBureau

2. Marcus Lee Design for Secura Speed

3. Cato Purnell Partners for Hamburg Airport

 

 

趋势八：Whips 瞬间位移

1. Landor and Associates for Song

2. Methodologie for Vendaria

3. Critheorian for Boomori

 

 

趋势九：Puffies 膨胀

1. VSA Partners for Cingular

2. Desgrippes Gobé for AOL

3. Critheorian for Water.com

 

 

趋势十：Line Dots 线连点

1. Landor and Associates for Nielsen

2. Firewheel Design for SimpleDevices

3. Design and Image for Cosmo Traveler

 

 

趋势十一：Good Drops 很棒的水滴

1. EnterpriseIG for North Island

2. Cato Purnell Partners for Cato PurnellPartners

3. Hubbell Design Works for Hawaiian RegentResort

 

 

趋势十二：Leaf Life叶子

1. Landor and Associates for Metabolife

2. Elixir Design for New Leaf Paper

3. Landor and Associates for Everland

 

 

趋势十三：Blur 模糊

1. Methodologie for Vulcan

2. Cato Purnell Partners for CityRail

3. Miles Newlyn for 3

 

 

趋势十四：Swirlys 涡旋

1. Pennebaker for Gilbert and Bel Valdez

2. Sibley Peteet Design for O's Catering

3. Mires for Shea Homes

 

 

趋势十五：Hot Dogs 热狗

1. Design Machine for Art Directors Club, New York

2. Felixsockwell.com for feluxe

3. Landor and Associates for Cable Wireless

 

 

 

2004年Logo设计趋势

趋势一：Glassine 玻璃纸

1.Design for Goldfinger C.S. Hothouse Inc.for Nike

2.Design for Duffy & Partners for ICCorporation

3.Design for Landor and Assosiates for JohnDeere

 

 

趋势二：Bubbles 气泡

1.Design for Karacters Design Group forClearly Canadian Beverage

2.Design for Dotzero Design for Dot Soda

3.Design for What? Design for Clinigen,Inc.

 

 

趋势三：DialogueBoxes 对话框

1. Segura Inc. for Tiaxa

2. Redinwtden for Scribble Toy Design

3. Howalt Design Studio, Inc. for NextelCommunications/Martin Williams

 

 

趋势四：Substitutions替代手法

1. Great Scott Design for 5 Sisters

2. The Atmosfear for Write On Inc.

3. Kern Design Group for Riverstone DesignStudio

 

 

趋势五：LetterBars 字母栅

1. Dotzero Design for Audia

2. Newbomb Design for Park CityDiner

3. The Mixx for Vertical Group

 

 

趋势六：Implied 暗喻手法

1. Judson Design Associates for The WarwickHotel

2. GardnerDesign for Kroger Convenience Stores

3. McAndrew Kaps for NCAA

 

 

趋势七：UniversalPeople "人"符号

1. Rick Johnson & Co. for New Mexico TrafficSafety Bureau

2. TD@ for EMYCO

3. GardnerDesign for The Standard

 

 

趋势八：Arm Sight 手臂

1. felixsockwell.com for None

2. Fernandez Design for Varsity Television

3. Mike Quan/Designation for Fidelis Care

 

 

趋势九：HumanNature logo 人文关怀

1. Bradford Lawton Design Group for New Heights Methodist Church

2. Greteman Group for Celestial Massage

3. Capsule for Goodnight Moon

 

 

趋势十：CaveRings 环状

1. Futurebrand for Park Hyatt

2. Spin Design for Financial Consulting& Solutions

3. Landor and Associates for LucentTechnologies

 

 

趋势十一：ParticleFields 颗粒片

1. CDI Studios for Connection Power

2. Landor and Associates for Visteon

3. Methodologie for Glides International

 

 

趋势十二：Prism 棱柱

1. gardnerdesign for Vizworx Photolab

2. Landor and Associates for Bank Danamon

3. Landor and Associates for Paxonix

 

 

趋势十三：Mezzotint金属版印刷法

1. Richards Brock Miller & Associatesfor Blue Rino Studio

2. Dotzreo Design for The NeighborhoodDaycare

3. Judson Design Associates for HarrisCounty Water District

 

 

趋势十四：Mythic 神话“龙”

1. thomasvasquez.com for The NationalNetwork

2. thomasvasquez.com for Starwood HotelGroup

3. VMA for Char-Broilfor Tactix Creative

 

 

 

2003年Logo设计趋势

 

 

趋势一：Droplets 水滴

 

 

趋势二：Refinement提炼

 

 

趋势三：Pop风格

 

 

趋势四：Naturalspirals 螺旋

 

 

趋势五：Animorphic动物图形

 

 

趋势六：Canted 发散

 

 

趋势七：Alpha-face"脸"符号

 

 

趋势八：Shadows 影子

 

 

趋势九：Transparency透明叠加

 

 

趋势十：Green 绿色环保

 

 

趋势十一：Punctuation标点法

 

 

趋势十二：Labels 标签类

 

 

趋势十三：Photoicons 照片图标

 

 

趋势十四：Slinky 优美曲线

 

 

趋势十五：Wire 线条

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关于作者

Bill Gardner（比尔•加德纳）是加德纳设计公司的总裁，也是LogoLounge网站的创始人，他的工作十分见效并屡获殊荣，作品经常出现在各类杂志、展览、书籍及期刊。他担任过众多设计赛事的评委，其中包括Communication Arts设计年鉴和Hiiibrand国际品牌标志设计大赛。

 

注：本文转自网络，仅供交流学习使用

 

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